ChatGPT is a great tool to help you write meta titles and descriptions faster and sometimes more effectively (depending upon your skills as a writer).
However, have you noticed ChatGPT doesn’t really like character counts? We have. What to do about that?
The answer is using ChatGPT tokens instead of individual characters counts.
I know, all SEO experts say you need your Meta Title to be 50-60 characters with spaces and Meta Descriptions need to be 150-160 characters with spaces. Well, sometimes we all have to change and adjust.
What are ChatGPT Tokens?
Unlike letters, spaces, or numbers, tokens represent text fragments that enable ChatGPT to better understand instructions and deliver the desired output.
By adhering to these ChatGPT tokens-based guidelines, you can increase the likelihood of achieving optimal metadata length and clarity.
This approach helps ChatGPT process the information more effectively and produce concise and informative title tags and meta descriptions that captivate search engine users.
Why Tokens over Characters?
Tokens offer a more comprehensive representation of text as they capture meaningful fragments rather than individual characters.
As ChatGPT models are trained on large amounts of text data, their understanding of tokens is more robust and aligned with human language usage.
Specifying token counts rather than character limits enables a more precise control over the length of title tags and meta descriptions.
It aligns with the modern approach to SEO and ensures that your metadata fits within the available display space, preventing truncation and maintaining a polished appearance in search engine results.
What are the ChatGPT Token Guidelines?
Based on our experiments and experience, we have found that targeting specific token ranges yields satisfactory results:
- Title Tags: 14-16 tokens
- Meta Descriptions: 30-38 tokens
Tips on Writing Better Meta Titles and Descriptions
To optimize your title tags and meta descriptions effectively, consider these additional tips:
- Keep the text concise and relevant:
Utilize the limited token space efficiently to convey the most critical information. Focus on capturing the essence of the page content while making it enticing for users to click. - Incorporate relevant keywords:
While maintaining brevity, include important keywords in your metadata to enhance its visibility and align with user search intent. - Prioritize readability and clarity:
Ensure that your title tags and meta descriptions are grammatically correct, coherent, and compelling. Optimize for both search engines and human readers. - Test and refine:
Monitor the performance of your metadata in search results and make necessary adjustments to improve click-through rates (CTRs) and user engagement.
By shifting our attention from character limits to token counts, you can harness the true potential of ChatGPT in generating accurate and optimized title tags and meta descriptions.
This ChatGPT token-based approach allows us to create metadata that aligns with search engine guidelines, improves user experience, and increases the visibility and click ability of your content.
